Page Tools:
Sponsored By:
John Soules Foods Overcomes Facility Fire to Continue Success
business, john soules foods, manufacturing,
Grilled hamburgers sound appetizing‚ but when their manufacturing facility also goes up in flames – well‚ it’s not the sort of finish anyone wants.
But for John Soules Foods‚ a devastating fire in 1994 didn’t mark the end of a thriving business. Instead‚ it was the beginning of what has grown into a true Tyler success story.
Though the blaze destroyed the company’s manufacturing facility and equipment‚ John Soules Foods was back in business within 30 days.
“The quick resumption of operations allowed the company to retain its customer base‚” says Gary Souter‚ the company’s director of human resources.
Moreover‚ the Soules family used the fire as an impetus to grow the business. A new facility‚ four times larger than the original plant‚ opened in 1996. And by 2000‚ the company shifted its product mix from generic hamburger to customized charbroiled and kettle-cooked products and portion-controlled fajitas. That last product has helped John Soules Foods build a nationwide reputation as “The Fajita Company.”
Today‚ John Soules Foods has 450 employees‚ a five-fold increase from 10 years earlier. The company is on pace to exceed $250 million in annual sales by 2010.
Story by Dan Markham
Comments
Leave your own comment:
